MeUndies makes Matching Pairs. So even if Valentine’s Day is a made-up holiday, it’s one of MeUndie’s biggest ones.
Inspired by ‘When Harry Met Sally’, we captured 5 real-life couples recounting that special moment when they knew it was “real.” We turned this into a full-funnel campaign—with heartwarming upper-funnel video content to provide awareness, down to lower-funnel messaging to educate customers about our matching pairs for Valentine’s Day.
This perfect combo of awareness and education doubled our Valentine’s Day orders. Love is real!
OOH was placed in key markets in Los Angeles and New York.
These are cute little cards we made for each matching pairs order. Fun fact: the first batch of these cards got mixed up at the printer.
So it had a bunch of jokes that made no sense. Like “I love you with all my butt. Except dogs. Happy Valentine’s Day.”
I wish we actually sent them out like that but ya know, the boss was like “no.”